From a discord channel to building India’s second largest internship and freelancing platform, processing 313,000+ applications across 10,000+ job postings in under 16 months

My role

Product strategy, Research, User flows, High fidelity prototype, User testing, Quality control, Helped in marketing strategy

Team:

1 PM, 1 PD, 6+ Engineers

Background

Since BL’s inception - on discord “freelancing and internships” channel had 2nd highest number of messages exchanged. On this validation, we launched the BL app with a feed, events section, and a hiring platform for internships and freelance projects in Jan ‘23

In a few months, we had over 100k downloads. The hiring platform was the most used feature. While the D30 retention of overall users stood at ~8%, the D30 retention of users who applied for a gig or uploaded their Proof of Work was at ~33%.

The MVP for the hiring platform was validated and we wanted to double down on it and improve the experience of hiring and applying for a job further.

Product strategy

I worked with Rohan (PM) on the product strategy for BL work

The vision for Work was set to become a launchpad for students to kickstart and grow their professional careers

Core values were set:

• We will focus only on tech, design, marketing (+ content), and product (+ business) jobs.
• We will always be applicant first.
• We will accept jobs with descriptions having roles and responsibilities only.
• We don’t promote unpaid work.
• If quality work, then quality applicants also!