Objective

Build the Applicant Dashboard & make it possible for the applicant to monitor the real-time status of their applications.

Secondary objectives

• Increase and record match rate (successful hire rate)

• Increase Proof of Work uploads

• Increase profile completion

• Improve candidates responsiveness

Existing candidate profiles didin’t have all the elements that a recruiter wants to know about a candidate so recruiters have to manually ask each applicant for some of the elements like proof of work (portfolio), assignment, communication (chat)

My role

Product strategy, Research, User flows, High fidelity prototype, User testing, Quality control, Helped in marketing strategy

Team:

1 PM, 1 PD, 3+ Engineers

Approach

From user calls we realised, applicants weren’t incentivized enough to fill their profiles and felt kept in the dark about their application status.

Users needed more visibility into their application status

We even analyzed other established players in the hiring field like Hirect, Upwork, Naukri, Wellfound, and Linkedin to see how they solved transparency of application status and found there was a lot we could learn from their strategies.

Wireframe

• Since retention of job applicants was a lot higher than other cohorts - they were likely coming back to check status. So the product team wanted to give that to them in the first view itself.
• The gigs on the explore page were refreshed daily, and since most of the gigs were short term - allowing users to explore today’s gigs was also equally important.